SRS

Strategic Retail Solutions

Bridging The Gap Between Manufacturers & Retailers

Sales Support & Management

  • Market Research
  • Sales Strategy
  • Data Analysis
  • Competitive Analysis
  • Customer Service
  • After Sales Support

Product Design

  • Branding & Identity
  • Graphic Design
  • Packaging Design
  • Photography
  • Videography

Category Management

  • Product Positioning
  • Assortment Optimization
  • Pricing Strategy
  • Consumer Insights
  • Promotional Planning

E-Commerce & Distribution

  • Online Retailing
  • Channel Expansion
  • Parts Fulfillment
  • Digital Marketing
  • Customer Analytics

Worldwide Logistics

  • Freight Forwarding
  • Customs Clearance
  • Supply Chain Coordination
  • Transportation Management

Our Company

Who We Are

Our Story

Strategic Retail Solutions is a sales management, marketing, distribution and product development company with a strong focus on consumer goods. Founded in 2007 by Frank Bernard in Stillwater, MN, the company has since branched into a global team of experts in the industry.

Our Vision

Our vision is to forge a path of growth for manufacturers and retailers alike, ensuring that every partnership we cultivate leads to mutual success. Emphasizing efficiency and market intelligence, we strive to exceed the expectations of our partners.

Our Mission

Our mission is to provide growth and value to our partners through offering key services focused on driving sales and creating efficiencies. We are not a hold and watch organization; but will continually bring forth innovative methods, product ideas and sales opportunities to reduce your costs and drive your business.

PRODUCT REGISTRATION

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Our Sites

Buy Our Brands Online

Lift Bridge Shops

Lift Bridge Shops

Lift Bridge Kitchen & Bath is the premier destination for all your bathroom needs. We offer a wide selection of high-quality bath fans and bathroom vanities to help you create the perfect space. Our products are designed to last, with a commitment to craftsmanship and superior customer service. From modern to traditional, our team will help you find the perfect fan and vanity to complete your bathroom. Shop with us today for the best in bathroom fixtures and accessories, and experience the Lift Bridge Kitchen & Bath difference.

Ray Padula

Ray Padula

Let's make this season the season with exciting Ray Padula lawn and garden products delivered right to your yard! Whether you're a gardening expert, a new homeowner, or someone just starting to develop a green thumb, look no further than the Ray Padula brand of lawn and garden products. We invite you to come garden with us, and join the gardeners around the world who rely on our exciting, innovative products to help with growing the yard of their dreams.

Our Services

What We Do

Sales Representation and Consultation

Our approach is straightforward: We focus on a limited number of vendor partners, understanding their products intimately, and grasp the unique aspects of our retail customers, including their market strategies and challenges. Leveraging our deep knowledge, we offer skilled sales professionals to design and manage tailored programs that meet specific needs, guided by a thorough development process.

  • Ongoing sales efforts with each retail customer in the marketplace
  • Participation in trade shows
  • Program management within each customer's specific platform and system

Our approach emphasizes deep knowledge of both vendor products and retail customer needs, enabling us to craft tailored sales programs. By focusing on proactive sales, trade show participation, and precise program management, we ensure impactful outcomes for our partners, fostering growth and achieving competitive success.

Sales/Marketing Management & Business Services

With our combined decades of sales management and retail experience, the SRS team is a proven solution for those manufacturers looking for a complete channel management solution for the North American market:

  • Sales Force Management - Selection and management of sales representatives to ensure complete, multi-channel coverage
  • Marketing - Channel specific marketing solutions to include brand development, packaging development and trade show management
  • Program Price Points & Retail Analysis - Continual channel analysis of competitive assortments and pricing positions by customer
  • Customer Service/Technical Support - 'Live' in-house customer call center
  • Technical Support
  • Warranty Management
  • Replacement Parts Order Management

Distribution Services

Our distribution facilities provide inventory management and order fulfillment for in line retail programs, ecommerce programs, warranty or in-store display replacement parts, POP material and literature, etc.

  • Routine Order Fulfillment for Retail Programs
  • E-Commerce Order Fulfillment
  • Point of Purchase Materials
  • Display Replacement Parts
  • Literature
  • Accessible to retailers, consumers and your sales agencies
  • Online Portal with full access to order history for retailers, consumers and your sales agencies

Global Sourcing

The SRS China and Colombia sourcing teams provide a complete program of initial factory vetting through production quality control management. After a thorough review of the product category, assortment needs and anticipated volumes, the SRS team will perform on-site audits of all factories with the needed capabilities. Once complete, a business analysis overview will be presented during which the options will be ranked and narrowed down to a select few for further negotiations. Upon finalization of the manufacturing partner(s), the SRS team will implement an ongoing QC process to ensure the initial expectations are met and continued forward.

Our Partners

Brands We Represent

Lift Bridge Kitchen & Bath

Lift Bridge Kitchen & Bath

Lift Bridge Kitchen & Bath is a brand created by SRS and provides a wide selection of quality bath fans and bathroom vanities to make your bathroom an enjoyable and comfortable space.

Interior Innovations

Interior Innovations

Interior Innovations is a home goods brand created by SRS, specializing in the production of stylish and functional products, including indoor grow planters, kitchen fruit baskets, and decorative outdoor lanterns.

Airzone

Airzone

Founded in 1996, Airzone has nearly three decades of expertise in manufacturing bath fans, operating from a 30,000-square-meter facility with over 300 skilled employees. Adhering to ISO9001 standards, Airzone boasts comprehensive in-house production capabilities and a UL-certified data testing lab.

Azembla

Azembla

Founded in 1997, Azembla is a distinguished importer of PVC outdoor solutions, offering an array of products like fencing, pergolas, and arbors. Known for their ease of installation and low maintenance, Azembla's offerings cater to the architecture, construction, and home improvement sectors.

Fortis Doors

Fortis Doors

Fortis Doors is a Colombian company, crafting rugged & reliable fire doors, crafted to meet and exceed stringent safety standards set by Underwriters Laboratories (UL). Seamlessly blending safety, innovation, and affordability, ensuring each door is an exemplar of protection and quality compliance for the American market.

Gardensun

Gardensun

Jiangsu Gardensun Furnace Co., Ltd. stands at the forefront of gas appliance manufacturing, specializing in outdoor patio heaters, fire pits, smokers, and more, with over 25 years of industry experience.

KEN Tools

KEN Tools

Since its inception in 2000, KEN Tools has dedicated itself to the development and manufacturing of high-grade professional power tools, striving to enhance work value for customers. Renowned for quality and innovation, Ruiqi's extensive product range serves vital sectors like aerospace and construction, earning global recognition with numerous international certifications.

Minglei

Minglei

Founded in 2003, Zhejiang Minglei Tools Industry Co., Ltd specializes in diverse tool categories from garden to cordless lithium tools. Renowned for innovation, Minglei holds over 146 patents, earning significant industry accolades and brand recognitions.

Ray Padula

Ray Padula

Ray Padula is a leading manufacturer of lawn and garden tools, accessories, and watering products. They specialize in making high-quality, reliable items to make gardening easier and more enjoyable.

Rimax

Rimax

Rimax is a Colombian company specializing in plastics and manufactures a wide range of decorative products for the home and for commerce in general. Offering a wide variety of products that make people's lives more enjoyable, such as Furniture, Wardrobes, homes, Pets, Gardening, Children's, Institutional, Hardwareand kitchens, Rimax is dedicated to the transformation and commercialization of plastics.

Splendid International

Splendid International

Established in 2007, Splendid International stands out as a manufacturer and distributor of natural and engineered stone products, serving varied sectors from retail to residential and government. Known for their 3S Stone, Tuscany, and other private-label brands brands, their materials are essential to designers and developers in housing & hospitality.

V-Mart

V-Mart

V-Mart Electronic Technology Co., Ltd., is a renowned Chinese manufacturer specializing in tower heaters and steam cleaning machines. Embracing rapid growth and flexibility, V-Mart is commited to producing high-quality, eco-friendly products tailored to global markets.

Weika

Weika Windows

Since 1997, Weika Windows & Doors has evolved from a modest 600-square-meter operation into a premier national brand, renowned for crafting top-tier vinyl (UPVC) and thermally insulated aluminum windows and doors. Boasting a cutting-edge 50,000-square-meter hub, Weika serves over 100 clients and exports to 50 countries.

The Team

Meet our Team

Frank Bernard

Chief Executive Officer

Jon Sherman

Sales Manager

Tyler Polzin

Chief Technology Officer

Pam Taylor

Accountant

Victor Lin

Asian Liaison Officer

Lesbia Perez Orozco

South American Liaison Officer

Contact

Contact Us

Location:

PO Box 528, Sheboygan, WI 53082

Call:

+1 (888) 930-8528 - Ext. 707

Contact Us